Project Info
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3 weeks, 2020 / Group project
My Contribution
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User Research
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UX Design
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Prototyping
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User Test
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Deliverables
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Process / High-fidelity prototype
Methods
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Primary user research
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Secondary user research
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Affinity diagram
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Wireframing
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Usability testing
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High-fidelity prototyping
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Tools
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Figma
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​Photoshop
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What is Ezviz TV helper?
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Ezviz TV helper is a TV Box app that functions together with the Ezviz surveillance cameras, to help 3-12 years old kids cultivating a healthy TV-watching habit and easy parents' burden.
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80%
Parents worry their children spend too much time with screens
From The American Academy of Pediatrics (AAP) : For preschoolers, No more than 1 hour a day of educational programming, together with a parent or other caregiver who can help them understand what they're seeing.
What makes parents worry about their children's excessive TV viewing?
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Health experts have long linked too much screen time to obesity — a significant health problem today. When they're staring at screens, kids are inactive and tend to snack.
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That's why it's so important for parents to keep tabs on their kids' screen time and set limits to ensure they're not spending too much time in front of a screen.
Background
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The Client:
EZVIZ, a sub-brand of HkVision, has its own complete product lines.
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Our Task:
Our team got the task to design a TV box App that can link to some of EZVIZ smart camera products
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Where is the problem space ?
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We considered the user segments of consumption in the smart home market. Young parents have become the main force in smart homes.
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Most of the families spent 30% of income on children related purchase.
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At the same time, young and middle-aged people are also more proficient in using smart TV and mobile apps. Designing products for this customer will have lower migration costs/habit development costs.
How do parents currently deal with this matter?
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Opportunity
Tireless yelling often leads to rebelliousness in children.
How might we help make discipline less stressful for parents?
To make the uninteresting interesting?
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Interview Analysis
Narrow down the problem
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According to the principles of design psychology, a reward makes users feel good, while punishment makes users feel bad.
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Rewarding a desired behavior is more effective punishing an undesired one.
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How can we encourage children to develop healthy TV watching behaviors by rewarding them?
How does it work?
Another challenge:
How can the product align with standard TV App design guidelines?
01 .
7:00 pm：Parents set up Kid Mode on EZVIZ App
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TV UI guideline:
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Navigation
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Focus
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Axes Navigation
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Always have an object in focus. Text, buttons, cards, and some other elements can be focused. Clearly indicate which control is in focus or selected.
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Give user visual feedback on focus changes by displaying a transition between focused and non-focused states.
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02 .
7:20 pm：children begin to enjoy watching TV
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8:00 pm：take a break and boost physical health
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8:30 pm: receive daily encouragement from the rewarding mechanism
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8:40 pm：children ​and parents end the night in a good mood
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Stretch the Goal
Connect with Ezviz IoT system
Align with the Brand
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Design Language
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Key takeaways
What I learned
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A. Define the project goal and the client's expectation in the early stage
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Don’t start user research without understanding the client's goal. Communicating with the client worth more effort and time. Sometimes the scope defined by the client is not consistent with the scope we think, so it is really worthy to communicate more and more.
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B. Drill down to discover the real problem before ideation
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When doing interviews, there should not be a narrow scope of the questions to ask. It should be tailored to each interview participant, in order to explore the behaviors and motivations of users in their real life.
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The hidden motivation behind it is more valuable for discovering the real problem than the answers that users tell us.
